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apple falls to third in china smartphone market as local rivals surge

Apple has fallen to third place in China's smartphone market in 2024, with a 17% decline in annual shipments, marking its worst performance in the country. Local competitors Vivo and Huawei have overtaken Apple, capturing 17% and 16% market shares, respectively, as Huawei's resurgence in the premium segment and the rise of budget brands intensify competition. The absence of AI features in the latest iPhones has further diminished Apple's competitiveness in this key market.
@AOL
Chinese Yuan Apple Inc. XIAOMI-W Vivos Inc. CHN USA Toby Zhu Brenda Goh Liam Moore Show more
Business & Industry, News Article
04:41 16.01.2025

apple iphone shipments in china fall 25 percent as huawei gains ground

Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei closely followed with a 17% share and 12.9 million units shipped, marking a significant resurgence since its return to the premium segment. To counteract competitive pressures, Apple has implemented various strategies to enhance user retention and improve retail experiences.
reuters.com
Chinese Yuan Apple Inc. CHN Kim Coghill Amber Liu Jamie Freed Brenda Goh Liam Moore Florence Lo Show more
Business & Industry, Market Report
03:02 16.01.2025
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